creating amazing digital stuff

MAGENTO | advanced e-commerce development


For the past 12 months, E-creation has been working with www.ledlightguru.com to create a highly sophisticated Magento e-commerce website that communicates with a unique app. The LED lighting market is a highly competitive one with hundreds of e-commerce websites built in Magento selling LED lighting & fixtures, so we had to think outside of the box.

E-creation delivered a unique strategy to driving traffic and building their customer base. Having the best prices & effective SEO is simply not enough anymore in an online environment where thousands of new e-commerce websites come online every day. To this end, E-creation looked holistically at the business to create:

  • Simplified product management through eMagicOne, a localised tool that makes updating products much faster & robust
  • Integrated warehouse fulfilment filtering system which automatically allocates product fulfilment requests
  • Complex affiliate marketing functionality allows a physical sales force to expand rapidly
  • Creation & integration of a LED lighting specification tool running on iPads that provide realtime ROI on purchases

Even though the ‘out of the box’ version of Magento is extremely powerful, we tuned up the functionality of Magento beyond it’s core functionality to include:

  • Automatic product labelling to include: ‘On Sale – ┬úXX’s off’, ‘Low Stock – XX left’ & ‘Out of Stock’
  • Improvements to Magento’s existing search functionality
  • Advanced product filtering
  • Customised product attributes with graphical representation for ‘brand’, ‘beam width’, ‘colour temperature’┬á& more

LEDlightGURU.com represents the very latest functionality that is available in Magento e-commerce websites development with a array of custom written & plugin delivered functionality.