Ben ΓÇ£Odds and JobsΓÇ¥ ΓÇô Thursday 10th December.
Spent the first thing this morning in a design meeting with Chris, discussing another project E-creation is running.
I have been working on a press release and learnt about focusing on the 5 WΓÇÖs of journalism when writing an article: The ΓÇ£Who, What, Where, When, Why and How?ΓÇ¥ in no particular order.
This is to get a readerΓÇÖs attention. To do this you have to write the article in a concise and interesting manner. In the hope that the journalist will choose to publish yours over the hundreds of others they receive everyday from companies.
It is imperative you make the first paragraph really count and provide a summary of the article. For some useful advice on writing a press release check out: http://www.pressdispensary.co.uk/how_to_write_a_press_release.php
Being printed in a newspaper is beneficial for a company as it gets the message out about their products to people besides using direct advertising. Once I was happy with my draught I sent it to Laura-Jayne a journalist, so that she could provide me with some feedback on what I had written.
I heard back from Universal Music with regards to obtaining the rights for galvanize for the online marketing presentation. The cost for doing so was ┬ú1750. This is prohibitively expensive considering the site is unlikely to have more than a 100 hits a month. I think this time round E-creation will be leaving that one.