YouTube covets TV gold with new channels
SAN FRANCISCO (Reuters) The cramped third floor studio where a scarf wearing puppet is being filmed feels more like the hive of an Internet startup than the set of a video production.
canadian goose jacket A visitor is canada goose uk shop seen at the You Tube stand during the annual MIPCOM television programme market in Cannes, southeastern France, canada goose coats on sale October 3, 2011. The International film and programme market for cheap canada goose uk TV, video, cable and satellite (MIPCOM) runs from October 3 to October 6 on the https://www.canadagooseoutletcoats.com French Riviera. REUTERS/Eric canada goose store Gaillard
Squatting behind a table on one end of the room, the show director does double duty as puppeteer, while colleagues outside the camera field of view toil on Mac computers.
canada goose coats Peter Furia, the director cum puppeteer, has no formal background in acting. But with years of experience making short online videos Canada Goose Online that viral on the Web, Furia and two partners have high hopes for American Hipster, a new YouTube that streams three original series every week.
American Hipster is one of about 100 channels covering topics ranging from food to sports that YouTube is bankrolling to canada goose outlet chicago attract advertising dollars of the television world by getting YouTube users to adopt the habits of television viewers.
canada goose deals The success of the channels will test whether YouTube, a division of Google Inc, can evolve from a popular hub for home videos into an influential player in the entertainment industry big leagues.
canada goose black friday sale On Wednesday, YouTube will promote a new slate of original channels to big brand advertisers in New York, hosting for the first time a splashy event where marketers preview upcoming television shows and allocate ad dollars.
canada goose clearance It joins a growing crop of other Internet services, from Hulu to AOL and Yahoo, also trying to Canada Goose Jackets lure TV dollars to their own growing menus of online video programming.
canada goose clearance sale The more professional and semi professional content that YouTube adds to its mix of videos, the greater the ad revenue it will reap, said Pivotal Research Group analyst Brian Wieser.
buy canada goose jacket cheap it not professional content, it hard to monetize, said Wieser. advertiser is canada goose clearance unlikely to want buy canada goose jacket cheap to be associated with the proverbial cat on a skateboard.
cheap Canada Goose YouTube head of global content, Robert Kyncl, said YouTube is not trying to replace TV.
matter what you do, there is too much great stuff on TV, he said, citing personal favorites such as the AMC series Mad Men and Breaking Bad.
AS CABLE WAS TO TV The new channels will improve YouTube in the way that cable transformed television, Kyncl said, allowing consumers to Canada Goose Parka regularly their fill of their favorite topics and giving marketers an easy way to pitch products to well defined segments of viewers.
Canada Goose Outlet Kyncl said it should take between six months to a year for the new channels to take off.
YouTube efforts are being closely watched Canada Goose Outlet by Google investors, canada goose factory sale eager for the search company to tap new sources of revenue.
canada goose coats on sale Google, which generated roughly $38 billion in revenue in 2011, does not break out financial results for YouTube. Analyst estimates for YouTube revenue this year generally range between $2 billion and $3 billion.
canada goose store To jump start the canada goose uk black friday new channels, YouTube distributed roughly $100 million among 100 content producers last year.
The funding essentially serves as an advance on the advertising revenue that the channels are expected to generate. YouTube sells ads on the channels and shares a portion of that revenue with the channel canada goose clearance sale partners.
Thomson Reuters is among YouTube partners.
Canada Goose Parka According to YouTube, the most successful of the new channels are garnering more than 1 million video views a week.
DanceOn, a Canada Goose Coats On Sale YouTube channel that pop star Madonna is involved with, plans to launch a total of 10 original series this year.
The channel first show, a dance competition featuring YouTube celebrities such as Obama Girl, has helped the channel get 26 million monthly video views, said DanceOn Chief Executive Amanda Taylor. cheap Canada Goose She said she was also canada goose thinking about how to do a scripted program with a storyline.
Canada Goose Jackets SourceFed, a news oriented channel started by YouTube veteran Phil DeFranco three months ago, releases five videos of two to three minutes in length every day.
Canada Goose sale DeFranco, who dropped out of college several years ago to focus on making YouTube videos, has expanded to a 10 person crew, moved into a bigger studio and purchased new equipment, including clip on lapel microphones and additional cameras, as part of his plan to create a network on YouTube.
canada goose The SourceFed videos don yet attract as canada goose uk outlet big an audience as the Canada Goose sale original YouTube video show he started several years ago. But because DeFranco is now producing a greater number of videos, his total monthly video views, now at 25 canada goose black friday sale million, have surpassed his previous efforts.
A YouTube program with 20 million views canadian goose jacket sounds impressive when compared with successful cable television shows that canada goose coats garner 3 million views when they air. But Pivotal Research Group Wieser cautioned that uk canada goose all those additional online views don deliver a similar boost in ad revenue.
A short, three or four minute YouTube show may only have a couple of slots for ads he noted, while a television program may have Canada Goose online as many as 24 slots for 30 second ads.
buy canada goose jacket For YouTube, getting a new crop of hits is only the first buy canada goose jacket hurdle and it a work in progress
will be some failures, Kyncl said. As uk canada goose outlet in the world of Web startups, some channels will and refocus their programs until they find the right formula, he said.