It’s an old joke about the web designers disappearing when it hits winter because they are off snowboarding – but actually, it’s not that far from the truth! The winter months are always a bit quiet for us here at E-creation, with many clients taking a little breather to enjoy Christmas and most projects for retail clients completed by the end of summer to allow enough time for traction.
So, what do we get up to? Bournemouth has a thriving Christmas market, which is always fun to visit and naturally, networking events put on their Christmas hats to provide a super-friendly, less pressured environment to catch up with industry friends and find out how the year has been for them. This year, E-creation became more heavily involved in app development and launched it’s own IOS app in the form of the …
The Christmas card is dead – long live interactive viral Christmas cards, Christmas games & Christmas e-mail marketing tools!
Updated September 2009
Christmas is a good excuse for viral marketing – and every year around October, E-creation starts to receive an influx of enquiries for ‘Christmas games that can have our logo applied’. Brand-able viral marketing games at Christmas are a cost effective way to produce a ‘different’ Christmas card but businesses need to think carefully about how they use viral marketing, even when there appears to be a good ‘excuse’ in the form of Christmas, to effectively spam people!
Viral marketing has become an important part of the marketing mix but has evolved significantly from the early days when it was possible to e-mail attachments that included ‘working’ games. Modern viral marketing takes the form of videos on YouTube, Tweets on Twitter, …