Category: Marketing

E-commerce business redesign & development for MemorialBenchesUK

Post author By janerikpaul
Post date September 5, 2019

Memorial Benches UK Magento E-commerce Website

E-creation works with a very limited client list to ensure our heart and soul is committed to a project. That dedication and understanding of a client’s business means we are able to react rapidly & effectively to any problem they face, whether it is technical, SEO, IT, marketing or strategic.

One year ago, we took on MemorialBenchesUK.co.uk and WealdenBenches.co.uk as a client, through a personal contact. After many years of working with numerous agencies who were not able to deliver the very unique requirements of Adam, the MD of company, E-creation took over to deliver a completely re-designed & re-engineered MemorialBenchesUK website and incremental updates to the Wealden website.

An existing PHP customisation within the Magento framework was completely reworked in order to provide a better user experience for website users and a more robust business process for backend order processing. This had always been a challenge for Adam’s business, where developer after developer had created increasingly convoluted code that was unstable & difficult to work with.

What were our goals for Adam’s business?

– Make website mobile friendly for a better user experience & Google ranking
– Improve the presentation of products with a redesigned website that was easier to use
– Optimise content on website for Google & create more effective Google Adwords campaign
– Enable automated product feeds into Google Merchant shopping adverts with ‘visual adverts’
– Optimise order processing to reduce customer questions & speed up order processing

Have a look at the website – www.memorialbenchesuk.co.uk – to see how we can redesign & redevelop your Magento E-commerce website for better business performance.

Branding Design iPhone app Marketing

First Teddy Passport / Travel ID Card App Launched for iPhone

Post author By janerikpaul
Post date April 25, 2016

Bournemouth, UK 26^th of April, 2016

Award-winning E-creation is proud to launch the first Teddy Passport / Travel ID Card app for iPhones.

Aimed at children who are travelling with their teddy, the app creates a personalised passport safely & quickly with a unique design for each teddy bear (or monkey or rabbit) followed by sixteen interactive stamp pages where a child can mark the date & location of teddy travels.

The Teddy Passport automatically creates the variety of stamp designs including city, country & date so that international holidays, national travels, days out & staycations can all be stamped. When travelling internationally without data or WIFI, the app works using network carrier to stamp country & date information only, to save on data roaming costs.

The idea was born when travelling with my daughter through UK border control, where a friendly officer suggested that if she had a passport for her teddy, he would have stamped the passport. Thus the concept for a digital teddy passport on a mobile phone was born, and two months later, the app launched.

We have a limited number of promo codes available on request to allow free download of the app from the Apple App Store for testing & feedback purposes (contact Jan-Erik Paul to request a free download code).

The app is released for iPhones on the Apple App Store on 28th of April, 2016 – retailing for £1.49.

www.teddypassport.co.uk
www.facebook.com/teddypassportapp

Design Development Marketing Multimedia

RBS | Multimedia CD Design & Development

Post author By janerikpaul
Post date January 23, 2013

We created an interactive multimedia CD-ROM business card (a CD-ROM in the shape of a credit card) that was sent in the post to market their credit card services.

For the Royal Bank of Scotland, E-creation produced a ΓÇÿsavings calculatorΓÇÖ hooked into live internet rate information of competitorΓÇÖs credits cards. This updates the cost saving algorithm dynamically, providing CD-ROM users with up-to-the-minute savings figure, if they were to switch their credit card to RBS.

Branding Consultancy Design Development Marketing Multimedia Websites

IBP | branding, interactive training & marketing

Post author By janerikpaul
Post date January 23, 2013

What started as a simple multimedia CD-ROM project became a complete marketing exercise for Inclusive Behaviour Publications. E-creation created the brand, business cards, website and interactive e-learning CD-ROM aimed at teachers.

About the CD-ROM

The CD-ROM was developed using Adobe Director & external XML files which made it easy for the client to update learning content (text, images & chapters). For the multimedia element, we used a combination of 3D animation & some basic maths to create highly tactile interface in the form of a digital ‘bookshelf’ to encourage teachers to ‘play’.

With masses of learning content in the CD-ROM, the multimedia application keeps track of what information has been visited and provides the CD-ROM user with gentle guidance on what they should be learning next.

Consultancy Design Development Marketing Multimedia

SOLSTONEPLUS | Interactive 3D animation design

Post author By janerikpaul
Post date January 23, 2013

E-creation provided design & development of interactive banner advertising for business intelligence company SolStonePlus.

Traditionally, Flash animations are ‘built once’, requiring a digital agency to update or change content within the animation at later stages. E-creation’s series of animations not only look stunning but are easy to update though text files. The animations were created using a combination of 3D animations and film effects created in Adobe ‘After Effects’ bringing a ‘big screen’ feel to animations that are relatively small compared to the overall page size.

Consultancy Design Marketing

SLOUGH BOROUGH COUNCIL | marketing materials design

Post author By janerikpaul
Post date January 23, 2013

Design of a marketing piece for Slough Borough Council designed to encourage activity participation.

Marketing Multimedia

XTM INTERNATIONAL | brand, website & marketing

Post author By janerikpaul
Post date January 23, 2013

E-creation’s deep design process for XTM International covered brand name, logo design, business cards, website & animations.

E-creation worked with XTM International on its core communications, including a new name for the company, revising tone of copy and producing a clearer, more concise mission statement: ‘better translation technology’.

With the name change, came the opportunity to create a bold new company logo and associated branding to reflect the aspirations and ambitions of the company. With website design reflects modern design expectations with a series of animations, created in 3D and running for up to 22 seconds, yet which are less thank 200k in size (taking less than a second to load on standard broadband).

Branding Design Development Marketing

Berlingual | logo & website

Post author By janerikpaul
Post date January 23, 2013

E-creation created an internationally appropriate brand & website with clever ‘linguistic’ creativity for growing language school in Berlin.

E-creation started by creating a company name to communicate the business values ‘professional English training in Berlin’. Berlingual was the resulting brand name with E-creation providing design for brand, stationary & website.

Using ‘clever’ visual design is at the heart of E-creation’s approach to design. Our design team used ‘visual linguistic metaphors’ that reflected the premise ‘business communication is not just translation’. By using common English business metaphors translated literally into German, the ‘unintended’ errors of meaning demonstrate the complexity of business English.

To help websites rankings in Google, E-creation created ΓÇÿGerman language road signsΓÇÖ throughout the site with key paragraphs translated and discretely integrated into the design.

Design Marketing Websites

SYPC | outdoor signage

Post author By janerikpaul
Post date January 23, 2013

E-creation’s brand for SYPC (Slough Young Person’s Centre) was used to refresh the exterior of the Young Person’s Centre in Slough.

Design Marketing Multimedia

3com | multimedia CDROM

Post author By janerikpaul
Post date January 23, 2013

With technology changing almost daily for 3com, creating up-to-date multimedia marketing materials is a challenge. Our interactive, multimedia sales tool integrates a CMS that keeps the content up-to-date remotely.

E-creation used 8 simple questions to calculate clientΓÇÖs product requirements from over 500 potential product combinations, before dynamically generating a visual schematic of the network plus links to relevant PDF documents

The PDF documents are updated & uploadable by 3com, so the Flash presentation pulls in the latest information over the Internet, without the need for updates to the Flash file or CD-ROM.