This is going to be a super personal post. It reflects the change that has happening in my life, business and purpose in life. When I first setup E-creation in 1998, my goal was to achieve freedom, that is, freedom to do with my time what I wanted without having to go into an office and work for somebody else. This didn’t mean becoming rich in a financial sense or at least, that never felt important to the freedom I’d imagined. I was achieving a decent salary within the first few years of E-creation, had invested in property but it felt like life was work with very little time for anything else.
So, after the first five years of making growth E-creation’s aim, I took the decision to make ‘concentration’ our the new aim. Reduce the size and demands of E-creation on …
Filamental Festoons is an online vintage festoon lighting start up requiring a branding & complete e-commerce plan within a limited budget (less than £2,500). After a brief consultancy period where a limited product number (less than 10) was identified, WordPress was selected over Magento as a technology platform.A low-cost WordPress template plus the Woocommerce WordPress plugin made it possible to go from concept to live in 3 days, including design of new branding, product photography – and key to the success of the site – installation of useful WordPress plugins to extend functionality to include automated upload / creation of Google Shopping ads (helping Filamental Festoons compete with existing e-commerce retailers in the sector), SEO tool integration to provide reporting within WordPress itself on Google search performance & visual enhancements such as product sliders & video elements to bring the festoon lighting …
It’s an old joke about the web designers disappearing when it hits winter because they are off snowboarding – but actually, it’s not that far from the truth! The winter months are always a bit quiet for us here at E-creation, with many clients taking a little breather to enjoy Christmas and most projects for retail clients completed by the end of summer to allow enough time for traction.
So, what do we get up to? Bournemouth has a thriving Christmas market, which is always fun to visit and naturally, networking events put on their Christmas hats to provide a super-friendly, less pressured environment to catch up with industry friends and find out how the year has been for them. This year, E-creation became more heavily involved in app development and launched it’s own IOS app in the form of the …
The word digital is becoming an irrelevance, with its use as a proxy or synonym for modern or innovative , it’s increasingly redundant, but worse than that it’s destroying the way businesses can exploit the new power of technology. – Tom Goodwin
Tom Goodwin’s article on LinkedIN – whilst providing an interesting semiotic point, I believe misses the function of ‘digital’ as a term of clarification for non-technical individuals for identifying the ‘channel’ which is the subject of the term. The term digital is a helpful adjective which for the business community provides a clear meaning. You hire a digital agency to create your website or marketing email or iPhone app. Digital makes it clear who and what you are dealing with – and often the type of person or people you are dealing with. A digital designer is a different …
Creating custom Magento web design is not as easy as it might seem. As an open source platform with a huge library of in-built functionality, creating custom functionality can sometimes create more issues than it solves.
For the BigBedCompany, the client’s requirements were extensive & precise with several key functional elements which were not part of Magento’s core library.
Creating this custom functionality within Magento requires a strong understanding of Magento’s code hierarchy. Whilst the client required some ‘standard’ customisation of the Magento site (such as different store fronts for different languages / currencies – e.g. www.thebigbedcompany.com/uk, www.thebigbedcompany.com/eu & www.thebigbedcompany.com/us), there was more complex custom code required for:
custom pop-up boxes for selecting size of bed rather than using Magento’s in-built dropdown functionality
custom add multiple products into the shopping cart based on product groups
So, many of the trends which we expected to continue from 2014 to 2015 in our 2015 Web Tech Update.
Google Search Optimisation
It’s getting more complicated … and simpler. Google is still keeping it’s search algorithms under wraps and for good reason. No one wants to go back to the old days of tricking Google. But in addition to the basics of using social media, building links back to your site from other quality websites and writing good, useful content for your site – we have noticed an increase in the sophistication of how Google recognises ‘spammy’ content.
For many websites, ours included, content was written with the intention of being recognised as important and relevant for specific terms, say ‘digital design agency’ in this case. E-creation was number one in Google for many years worldwide for the term and it generated …
For the past 12 months, E-creation has been working with┬áwww.ledlightguru.com to create a highly sophisticated Magento e-commerce website that communicates with a unique app. The LED lighting market is a highly competitive one with hundreds of e-commerce websites built in Magento selling LED lighting & fixtures, so we had to think outside of the box.
E-creation delivered a unique strategy to driving traffic and building their customer base. Having the best prices & effective SEO is simply not enough anymore in an online environment where thousands of new e-commerce websites come online every day. To this end, E-creation looked holistically at the business to create:
Simplified product management through eMagicOne, a localised tool that makes updating products much faster & robust
Integrated warehouse fulfilment filtering system which automatically allocates product fulfilment requests
Complex affiliate marketing functionality allows a physical sales force to expand rapidly
Recent, I was asked if I would take on a Chief Technology Officer role on a freelance basis for an LED lighting company that needed to roll out its Magento websites across Europe. Normally, I would not get so heavily involved in this type of business (micro businesses are more my realm of experience, so a business that expects to be turning over excess of eight figures within 3 years is a very different type of challenge) but due to the ecological nature of the product, I took the plunge.
My areas of responsibility are:
Brand management – putting in place the right design ethos & guidelines
Technology delivery – getting the websites up & running
Digital strategy – creating the right environment for the websites to generate business
WordPress brand website: www.ledlightguru.co.uk
Build using WordPress, this parallax style website was created to start the initial …
E-creation Contributes to Google Press Release on Technology
In summer of 2013, Google commissioned the National Institute for Economic and Social Research to carry out research into technology based businesses across the UK which discovered that “Poole has the highest concentration of technology based businesses in the South West┬ásupporting more growth and jobs than many other areas of the UK.”
E-creation was asked to provide its experiences of technology, along side the government’s Business Secretary, Vince Cable:┬á“This is an interesting alternative report. As our recently published Information Economy Strategy highlights, innovation, entrepreneurship and growth are spread throughout the UK. The information economy transforms every other business sector, driving productivity and creating new opportunities for growth.”
With Poole turning out to have the highest density of technology-based businesses, as one of the areas leading technology agencies, E-creation was asked to contribute with some insights …
We don’t appear to have done projects with you recently, so just to remind you, E-creation creates cool digital stuff …
Digital News 2013
App development got smarter in 2013. Technology is now available to access the code functionality of mobile phone, such as the camera, gyroscope or GPS location information using, directly through web browsers, making responsive websites incredibly versatile.
Everyone at E-creation has been glued to the screen by Pete Jones Meets. It’s highly recommended for anyone in business it is curious to understand the minds of his or her business peers.┬áIn episode 1, Lush is featured – a business which is around the corner from E-creation’s offices. It was brilliant to see Peter Jones digging deep to find out what makes the owners at Lush tick.
Click here to view in iPlayer
Project News 2013
Not only did E-creation create a contemporary brand …