Filamental Festoons is an online vintage festoon lighting start up requiring a branding & complete e-commerce plan within a limited budget (less than £2,500). After a brief consultancy period where a limited product number (less than 10) was identified, WordPress was selected over Magento as a technology platform.A low-cost WordPress template plus the Woocommerce WordPress plugin made it possible to go from concept to live in 3 days, including design of new branding, product photography – and key to the success of the site – installation of useful WordPress plugins to extend functionality to include automated upload / creation of Google Shopping ads (helping Filamental Festoons compete with existing e-commerce retailers in the sector), SEO tool integration to provide reporting within WordPress itself on Google search performance & visual enhancements such as product sliders & video elements to bring the festoon lighting …
Building a successful e-commerce website is more than effective functionality. It’s the complete environment the website lives in. Our WordPress e-commerce website masterclass series covers the use of┬áGoogle Maps & Google Places in this edition.
How can I make Google Maps work in my e-commerce website marketing?
Researching & writing content leveraging Google Insights is key, but it is important to spread content web-wide in order to maximise backlinks and create traffic opportunity. Google Maps are a good way to create useful & appropriate traffic building content for a website. Here, for example, is a Google Map we created that covers food related topics within Northern France, available in Google and seamlessly embedded into the e-commerce website itself. The type of content includes key information that people interested in food & visiting France might look for.
Interactive Google Map embedded into this post …