Clever Graphic Design For Marketing
A deep understanding of design & technology is at the heart of E-creation’s unique ability to solve business problems through clever graphic design. Our design is always functionally intelligent – it’s about using clever design to engage a customer’s intellect, using design to influence a customer relationship with a product or pushing a brand to demonstrate its values through an experience.
Design should be simple, elegant and pragmatic. Design plays an important role in shaping emotional relationships with a brand or service but equally, it must be a call to action, even when something as simple as a business card.
Even when using design templates (like on this WordPress website), we apply creative flair to appropriate & customise the design templates. We think of it as guerrilla warfare on mediocre design!
Good design needs to be more than technology aware (e.g. work on desktop, tablets & mobile) – it must engage & delight – which most often requires technology. Design is a facilitator – not gratuitious.
Clever graphic design is often noticeable by ‘less is more’, where the quality of a product or service is not overshadowed by the design wrapper that surrounds it.
E-creation’s experience of creating clever graphic design covers e-mail marketing, multimedia, e-learning, presentations & websites. Creative cross pollination is key to unique design functionality – so during the design process, ideas are continually refined by the design, marketing & development departments.