Why E-creation’s Creative Process?
E-creation’s creative process starts with analysis of business values using our unique ‘brand analysis engine‘ (BASIS).
BASIS provides a strong foundation for designers to create effective design of ┬álogos, business cards, stationary, websites, e-mails and other marketing materials because the creative results can be measured emperically against client’s requirements.
Example of the logo design process …
E-creation works on many different creative directions (most often working on paper first to ensure we are not ‘limiting’) before presenting a selection of logo concepts for discussion. The following creative process demonstrates our approach from concepts through to use in stationary & digital communications our approach for Inclusive Behaviour Publications (IBP).
E-creation developed three custom logo designs to reflected the client’s mission of ‘inclusiveness in teaching’.
Once the appropriate logo is selected, corporate branding is visualised across stationary & digital media to ensure a consistent brand strategy. The corporate brand guidelines shown to the left illustrate how the logo is to be used in media, stationary, online and when in B/W.
Logo and brand usage clarity is manifested in a a brand guidelines document, if budget is available.
To ensure a consistent ‘visual language’, an image libary with appropriate visual language is created. IBP’s ‘teacher’s desk’ theme was adopted to keep in line with brand strategy.
Where appropriate, E-creation will do custom photo shoots to provide the most appropriate imagery.
If appropriate, website concepts are developed. A custom logo design makes it much easier to create unique & engaging website designs which communicate brand values, since the brand itself provides the design roadmap for the website.
Branding in marketing
Additional marketing materials such as CD-ROM, marketing e-mails & exhibition materials can be created as part of the corporate logo design service.