Why our creative process works

Why E-creation’s Creative Process?

90-percent-of-key-workE-creation’s creative process starts with analysis of business values using our unique ‘brand analysis engine‘ (BASIS).

BASIS provides a strong foundation for designers to create effective design of ┬álogos, business cards, stationary, websites, e-mails and other marketing materials because the creative results can be measured emperically against client’s requirements.

Example of the logo design process …

E-creation works on many different creative directions (most often working on paper first to ensure we are not ‘limiting’) before presenting a selection of logo concepts for discussion. The following creative process demonstrates our approach from concepts through to use in stationary & digital communications our approach for Inclusive Behaviour Publications (IBP).


Logo concepts

E-creation developed three custom logo designs to reflected the client’s mission of ‘inclusiveness in teaching’.

Logo design

Once the appropriate logo is selected, corporate branding is visualised across stationary & digital media to ensure a consistent brand strategy. The corporate brand guidelines shown to the left illustrate how the logo is to be used in media, stationary, online and when in B/W.

Logo and brand usage clarity is manifested in a a brand guidelines document, if budget is available.

Visual language

To ensure a consistent ‘visual language’, an image libary with appropriate visual language is created. IBP’s ‘teacher’s desk’ theme was adopted to keep in line with brand strategy.

Where appropriate, E-creation will do custom photo shoots to provide the most appropriate imagery.

Website branding

If appropriate, website concepts are developed. A custom logo design makes it much easier to create unique & engaging website designs which communicate brand values, since the brand itself provides the design roadmap for the website.


Branding in marketing

Additional marketing materials such as CD-ROM, marketing e-mails & exhibition materials can be created as part of the corporate logo design service.

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