We research your target audience, their profile, how & where are they likely to receive the e-mail (at home, in the office, on a blackberry, etc). If required, we work with specialist data sourcing companies to research and provide a double opted-in database of e-mail addresses with details enabling personalisation of the e-mail.
Once we know the target audience, a clear framework for the creative design process is in place enabling E-creation to design an effective e-mail marketing campaign that does more than just look good. We incorporate clever creative elements such as animated GIFs, highly noticeable personalisation and well constucted content.
The ultimate goal is to get the potential customer to ‘do something’ with with a clear ‘landing point’ for them to visit. E-creation can create ‘landing’ pages for an existing website or a new ‘microsite’. Our video development department can create a short corporate video to put onto your microsite or if a more interactive experience is required, we can design a Flash game or tool.
Using either an e-mail marketing database provided by yourselves or a data list from our specialist e-mail data sourcing department, the marketing e-mails are delivered and detailed reporting provided on number of e-mails opened, links followed, soft e-mail address bounces (people on holiday, etc) & list unsubscriptions (opt outs).