E-creation completed www.hcandpaccountants.co.uk in January – a simple, elegant site for Hitchins, Cryer and Partners Accountancy firm. As with many accountants, HCandP are in the process of diversifying their offering, which needed reflection in their brand, website and associated marketing materials.
Design & content play an incredibly important part in how services organisations are perceived because ‘facts and figures’ are too ‘cold’ a method for prospective clients to judge a company when people are looking to do business with people. Whilst a website may be the first port of call for a customer researching an accountancy firm, a website is only part of a marketing mix. Some website deliver huge amounts of business directly if in the right market sector (our website generates over 75% of new business), BUT generally, people looking for an accountancy firm will find a firm through word of mouth or local publications BEFORE checking them out on the web. So, when building a new business strategy for accountancy firms, we recommend your website becomes the middle rung of a new business strategy – keep existing, local methods of communications (Yellow Pages, local papers, events) but direct people to the website where you can use strengths of the web to ‘distinguish’ yourself, before ‘wowing’ potential customers with responsiveness, presentation & capability in person (the final rung on the ladder).