Recent, I was asked if I would take on a Chief Technology Officer role on a freelance basis for an LED lighting company that needed to roll out its Magento websites across Europe. Normally, I would not get so heavily involved in this type of business (micro businesses are more my realm of experience, so a business that expects to be turning over excess of eight figures within 3 years is a very different type of challenge) but due to the ecological nature of the product, I took the plunge.

My areas of responsibility are:

• Brand management – putting in place the right design ethos & guidelines
• Technology delivery – getting the websites up & running
• Digital strategy – creating the right environment for the websites to generate business

WordPress brand website: www.ledlightguru.co.uk

Build using WordPress, this parallax style website was created to start the initial SEO campaign and provide the sales force with a tool for promoting the consultancy element of the LED lighting business.

Magento e-commerce website: shop.ledlightguru.co.uk

Key to the success of this business is their e-commerce strategy. Using the Magento platform has enable us to deliver a sophisticated e-commerce website in a short time period. Due to the extensive product range, we have chosen to use the eMagicOne product management tool, which in-spite of initial import problems from Excel, is performing well now.