Creating custom Magento web design is not as easy as it might seem. As an open source platform with a huge library of in-built functionality, creating custom functionality can sometimes create more issues than it solves.
Creating this custom functionality within Magento requires a strong understanding of Magento’s code hierarchy. Whilst the client required some ‘standard’ customisation of the Magento site (such as different store fronts for different languages / currencies – e.g. www.thebigbedcompany.com/uk, www.thebigbedcompany.com/eu & www.thebigbedcompany.com/us), there was more complex custom code required for:
The UI of the website was updated significantly as well, especially targeting mobile phone platforms which are now accounting for 50% of the traffic to the website.
Whilst the RWD theme on the Magento 1.9.1 platform is a very robust basis for creating responsive e-commerce websites, with customisation to the code, testing times become extended but essential, especially when using additional plugins & within CMS pages, which image are managed by the client and therefore may have physical pixel limitations.
Developed over a time period of 6 months, this custom Magento website is an example of Magento running at it’s finest with full server caching, CSS optimisation, a range of plugins delivering massive functionality extensions, all running on a beefed up server for speed & stability.