(NYSE: NKE) today announced it is transitioning its Nike Brand business in Brazil, Argentina, Chile and Uruguay to strategic distributor partnerships, enabling a more profitable, capital efficient and value accretive business model. This move demonstrates Nike’s ongoing approach to optimize country operating models across its global portfolio, with sharpened focus and investment against its biggest growth opportunities through the Consumer Direct Offense.Nike remains firmly committed to serving consumers in these countries with the best of NIKE product innovation, services and experiences, while leveraging these partnerships to foster sustainable, profitable growth.”As Nike continues to successfully implement the Consumer Direct Offense we are dedicated to serving consumers more personally and investing against the company’s long term growth opportunities,” said Elliott Hill, NIKE, Inc. President, Consumer and Marketplace.
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