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Vintage Festoons | WordPress E-commerce Website Design


Filamental Festoons is an online vintage festoon lighting start up requiring a branding & complete e-commerce plan within a limited budget (less than £2,500). After a brief consultancy period where a limited product number (less than 10) was identified, WordPress was selected over Magento as a technology platform.A low-cost WordPress template plus the Woocommerce WordPress plugin made it possible to go from concept to live in 3 days, including design of new branding, product photography – and key to the success of the site – installation of useful WordPress plugins to extend functionality to include automated upload / creation of Google Shopping ads (helping Filamental Festoons compete with existing e-commerce retailers in the sector), SEO tool integration to provide reporting within WordPress itself on Google search performance & visual enhancements such as product sliders & video elements to bring the festoon lighting to life in the most commercially effective route possible.

www.filamentalfestoons.com