 |
 |
 |
February 2006
This month, we discuss the relevence of good design & content for accountancy firms & other services organisations, the redesigned Hitchins Cryer and Partner accountancy practice website and a little bit of information about 'tipping points' - the point where a business, fashion or even a cold achieves critical mass such that it reaches the general population.
|
|
 |
February's 'Digital fact'
'Tipping point' - ever wondered how a fashion can suddenly become an overnight success or how suddenly everyone has a cold? Put very simply, critical mass has been achieved within 'connectors' - the 20% of the population who seem to know 80% of people. So, how does this affect your business? For many businesses, word of mouth is a key new business driver. By focusing and cultivating relationships with 'connectors', you can build a business profile more rapidly that is 'deeper'. Look for people who send out e-mails on a regular basis to large groups of 'friends'. A quick e-mail back to say 'hi, long time no speak, I've been up this since we last spoke' can often produce amazing results...
|
|
 |
|
Boardforge.co.uk
Boardforge.co.uk is a chilled yet funky site for long-weekend 'learn-to-snowboard' holidays. The site was designed to be 'cool', yet friendly, appealing to high-income, time-poor indivuals who have perhaps gotten the bug from seeing the halfpipe snowboarding event in Olympic coverage or have wanted to learn to snowboard for years but not been willing to commit to a full week holiday in the Alps. Search engine performance is key for this site and to promote high search engine rankings, the site can also be found under 'www.snowboardlessons.co.uk'.
|
|
|
|
 |
|
 |
Completed Project
E-creation completed www.hcandpaccountants.co.uk in January - a simple, elegant site for Hitchins, Cryer and Partners Accountancy firm. As with many accountants, HCandP are in the process of diversifying their offering, which needed reflection in their brand, website and associated marketing materials.
Design & content play an incredibly important part in how services organisations are perceived because 'facts and figures' are too 'cold' a method for prospective clients to judge a company when people are looking to do business with people. Whilst a website may be the first port of call for a customer researching an accountancy firm, a website is only part of a marketing mix. Some website deliver huge amounts of business directly if in the right market sector (our website generates over 75% of new business), BUT generally, people looking for an accountancy firm will find a firm through word of mouth or local publications BEFORE checking them out on the web. So, when building a new business strategy for accountancy firms, we recommend your website becomes the middle rung of a new business strategy - keep existing, local methods of communications (Yellow Pages, local papers, events) but direct people to the website where you can use strengths of the web to 'distinguish' yourself, before 'wowing' potential customers with responsiveness, presentation & capability in person (the final rung on the ladder).
 |
|
|
 |
|
|
|
 |
|
E-creation volleyball events
For those of you starting to think about the beach and sunshine, E-creation is going to be sponsoring a weekly volleyball events throughout the summer. The events will be held at Alum Chine beach on Thursday evenings from 6pm through till 9pm (weather and light permitting). If you are interested in participating, please contact Jan-Erik Paul on 01202 853685.
...and in March
February is a busy month for E-creation, with several key projects being delivered. We hope to have a case study of our 'website training' package that we are developing for City and Guilds available online together with a write-up our March edition of our newsletter.
|
|
|
|
|
|
|
MAIN OFFICE
The Enterprise Pavillion
Wallisdown
Poole
BH12 5HH
P: 01202 85 36 85
F: 01202 85 36 01
E: info@e-creation.co.uk
| |
|
|
|
|
| |
