building business profile connectors critical mass News tipping mass

February’s ‘Digital fact’

‘Tipping point’ – ever wondered how a fashion can suddenly become an overnight success or how suddenly everyone has a cold? Put very simply, critical mass has been achieved within ‘connectors’ – the 20% of the population who seem to know 80% of people. So, how does this affect your business? For many businesses, word of mouth is a key new business driver. By focusing and cultivating relationships with ‘connectors’, you can build a business profile more rapidly that is ‘deeper’. Look for people who send out e-mails on a regular basis to large groups of ‘friends’. A quick e-mail back to say ‘hi, long time no speak, I’ve been up to this since we last spoke’ can often produce amazing results…

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