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Recently, we have noticed a marked interest in Internet marketing, online marketing, & web marketing. Why? Perhaps companies are realising that without an Internet marketing, online marketing, & web marketing strategy, not matter how well design or coded a website, a website faces an uphill battle. If you are in business and need your website to deliver results, you need to think about implementing a high-performance digital marketing solutions.
Lets first cover what is meant by an Internet marketing strategy, online marketing service or web site marketing strategy:
Internet marketing strategy
An Internet marketing strategy is on overall goal or objective of who you are looking to target as customers and how you hope to achieve this. Far too often, websites are designed without consideration for the target customers, what their expectations are and how to service that need. Our website, for example, is aimed at generating enquiries from customers who understand the value of good design but also place equal value on achieving business objectives. For example, when driving traffic for the term "website design" we target the phrase "professional website design". This enables us to filter customers who might be searching for "cheap website design" or "inexpensive website design" and even "free website design".
As part of our business plan, we have a target to achieve 50% of new business directly through our website - and as part of that goal, we have had to sacrifice certain elements of design and even some areas of clarity in written content to achieve this.
Online marketing service
Once a website is in place, the process of developing it should be an ongoing and organic one. Our online marketing service provides customers with information about:
How keywords are changing...
What search engines are hot...
Where you site is ranking...
How effective your content is...
E-creation tries to get involved with clients in the very early stages of their website development, so we can provide the Internet marketing strategy before applying an online marketing service. This enables us to build the most effective web site for the client, rather than 'patching' as site to make it more effective.
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Rouse & Co Chartered Accountants
E-creation worked with Rouse & Co from the very early stages of developing their logo all the way through to marketing materials to drive traffic to theur website. As part of the Internet marketing strategy, we looked at how Rouse & Co could create and manage its own content, building a system for adding FAQs & news items. In addition, E-creation provided analysis of suitable search terms and wrote the content for key areas of the site, targetting terms like "beaconsfield accountants" - where they are currently ranked #2 in Google.
DIYanswers
With a complex database containing thousands of questions relating to DIY problems, our goals was to find a way to 'expose' the information to search engines. E-creation's online marketing strategy was to create an ASP engine that automatically creates thousands of flat HTML pages with unique metatags and content each evening when the server is 'quiet'.
E-creation
Naturally, our own website has to perform. And it does. With top 10 placements for over 100(!) key terms in Google, over 50% of our new business to achieved via our Internet marketing strategy. Just check our our placements in Google for "digital design agency", "multimedia company" & "uk ebusiness consultancy".
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In general, E-creation focuses on providing Internet marketing strategy or online marketing services as part of a complete development from scratch. This enables us to ensure that you maximise the potential of your website.
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Starting development costs for basic sites:
£500 - for design
£500 - for programming
£750 - for Internet marketing strategy
Complete development costs for a professional website starting at £2,000...
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If this appears expensive compared with your expectations, please consider the following:
1. We DO NOT use resources in India, Pakistan or other countries - we are 100% UK based.
2. We view websites as investments, not costs. They should delivery you business!
3. We can work to fixed price - you tell us the budget & we stick to it.
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Internet Websites
Intranet development
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