creating amazing digital stuff

June’s ‘Digital fact’ – an introduction to Marketing Wheel


The introduction of the Internet & IT into the basic requirements for a successful marketing strategy means that today & tomorrow, businesses need to think about marketing in a different way. Many businesses think about the Internet as separate to traditional marketing and as a result, miss out on the true potential of the Internet AND traditional marketing approaches.

E-creation has developed the ΓÇÿmarketing wheelΓÇÖ as an easy and quick process of analysing a businessΓÇÖ overall marketing strategy and collateral. Using the ΓÇÿmarketing wheelΓÇÖ, E-creation can isolate weak points in a businessesΓÇÖ marketing ΓÇô and provide clear, concrete examples of how the integration marketing & IT consistently proves a more successful approach than viewing the various elements such as brochures, websites, PR & IT strategy in isolation.