Magento & ChampagneAndLemonade.com
Magento seems to be taking over most of our working life now it seems! We were contacted by Isi (a friend of mine from 10 years ago down the pub) regarding some issues with getting her Magento website online … so it was E-creation to the rescue.
www.champagneandlemonade.com is a super-cool fashion retail site for pre-loved designer brands online.
Some of the usability tuning we applied included:
Adding some text on the ‘account login’ page to remind people that ‘You need to have activated your account by clicking the activate your account link in the confirmation e-mail when you first set up your account’.
Although meta content is playing a decreasingly important role in search engine positioning, a phrase such as “Pre-Loved Designer Fashion and Luxury Goods, Style Steals.” It makes sense to spend a bit of time looking at the specific values around specific search terms … something to ponder – they are the terms around the specific phrases you have outlined and the relative popularity with people searching in Google … (it’s a very very small portion of the research that really should be done).
It is highly relevant to the luxury market because it will help you to be found when people are searching for very specific luxury brands. I can explain the logic to you on the phone but put simply, Google Merchant will make is easier for people to find a product you are selling if they are searching for ‘donna karen black ball dress’ as it will show in the ‘shopping results’ together with a price (well, within the variance of placement depending on the quality of your backlinks and descriptive text)
The design of email communications needs to be more sophisticated – you can find our templates in Magento and I will send you examples of how I’d like them to look. Technically, it’s not built very well and needs to be tidied / smartened up. To try to keep within a budget, it should be kept simple.
Forms areas of the site and Accounts Pages: