May's 'Digital fact' - an introduction to Marketing Wheel

The introduction of the Internet & IT into the basic requirements for a successful marketing strategy means that today & tomorrow, businesses need to think about marketing in a different way. Many businesses think about the Internet as separate to traditional marketing and as a result, miss out on the true potential of the Internet AND traditional marketing approaches.

E-creation has developed the ‘marketing wheel’ as an easy and quick process of analysing a business’ overall marketing strategy and collateral. Using the ‘marketing wheel’, E-creation can isolate weak points in a businesses’ marketing – and provide clear, concrete examples of how the integration marketing & IT consistently proves a more successful approach than viewing the various elements such as brochures, websites, PR & IT strategy in isolation.

What is Marketing Wheel

E-creation created the ‘marketing wheel’ to provide businesses with an analysis tool that shows visually how treating IT, marketing and operations as a unified unit will allow a business to perform better overall.

In today’s highly brand conscious business environment, companies sell an overall experience, a ‘value’, and if an overall infrastructure does not support that ‘value’, then your business will be considered a liar or ‘sell-out’.

In our experience, businesses in early stages of growth or in ‘fire-fighting’ mode, can operate and survive using a ‘fragmented’ marketing approach, but as that business begins to build momentum or moves back into ‘normal’ operating mode, underlying problems manifest themselves.

Spokes of the wheel:

1. SWOT analyse
2. Business strategy
3. IT strategy
4. SEO & link strategy
5. E-mail marketing
6. Website
7. CD-ROM
8. Presentations
9. Video
10. Brochure
11. Sales letters
12. PR