E-creation specialises in online marketing combined with ‘psycholinguistics’ that produce measurable results with a competitive advantage for businesses requiring online marketing that works.
Challenges we have address included making online prices “feel right” to customers when equal to in-store prices? E-creation’s psycholinguistic approach was a ‘price pinning’ online strategy that introduced & seeded a more expensive ‘luxury’ version of the product with higher price point. This raised the category’s perceived price, allowing the previously ‘expensive’ product to fall into the ‘mid-range’ product price range.
We provide a complete marketing service starting with product consultancy & brainstorming to help E-creation to better understand your business. We have standardised brand & corporate identity analysis processes to ensure consistent, measurable differences between businesses that can be translated into tangible ‘markers’ that give your business its unique identity. These ‘markers’ can be applied within written copy, graphic design, mission statements & training materials.
We have called this process ‘BASIS’, as it forms the ground work to all of our marketing, design & development work, enabling E-creation to clearly identify what makes a business unique.
Online marketing campaigns we have created using psycholiguistic ‘markers’ include: