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E-creation launches 'www.yourdigitalpartners.com' for UK design industry
E-creation is proud to announce the launch of 'www.yourdigitalpartners.com'. Built to support E-creation's 'your
digital partners' channel program, this unique website is aimed at high-end communication, design and
advertisement agencies. The interactive designer's desktop simulates the designer's world and provides an
interactive training session for non-technical designers on how technology can be used within design to improve
the digital experience in client's projects.
Objects on the desktop include a text message sender, a real-time news feed, a desk-lamp which obeys the laws
of physics and a digital-project cost estimator. All uses of technology on the desktop have been described in
everyday English, a far cry from the usual techno 'mumble-jumble' that typically makes the relationship between
designers and programmer painful. This down-to-earth approach is the essence of the relationship that
E-creation is looking to achieve with agencies from the design, communications, marketing and PR industry.
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"With over 50% of E-creation's work coming though design and communication agencies, there was an obvious
gap in the market for a digital development company who can speak the language of designers. E-creation
looked at the positive elements of these relationships and created a structure that agencies will feel comfortable
with. Clients often chose to use smaller design agencies for branding, brochure and other traditional print media
materials as they feel they can deliver a better product to larger design agencies. Yet they do not put those
companies forward for Internet, Intranet and CD-ROM projects since they do not have development skills in-
house. This is a waste opportunity for the client, since smaller agencies often have a deep understanding of their
client's identity and the message they want to put across. By using E-creation in the early stages of product
consultancy/definition and in the implementation phase, its possible for smaller agencies to deliver digital projects
that are superior to those delivered by larger 'one-stop shop' agencies" says Jan-Erik Paul, CEO of E-creation.
"With so many of the larger agencies finding it difficult to survive in the current economic client, there should be
no doubt in the mind's of clients that bigger in not necessarily safer or better."
The 'your digital partners' site itself was created within the framework of a 'your digital partners' relationship.
E-creation approached London based Hattrick Design, specialists in branding and concept development, to
provide the visual concepts, branding and marketing materials. "We have been very careful to establish the
best possible paths for delivering technical solutions for our clients, but E-creation's 'your digital partners
program' stands out from the crowd. Their technical knowledge is second to none, but they don't talk
techno-jargon or try to blind you with science" says Gareth Howat of Hattrick Design Consultants.
The site is available at 'www.yourdigitalpartners.com'
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