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Quartz gives in and starts selling ads programmatically

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“This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way,” Replica Handbags she added.

best replica designer bags Quartz Handbags Replica will join Concert’s existing portfolio of premium publishers, which include Recode, Vox, The Verge and CNBC. Meanwhile, Quartz also says it’s been doing private marketplace deals through programmatic since early 2018 (more on that in a bit). Private programmatic systems allow publishers more control than open exchanges, which Quartz is not adopting. best replica designer bags

bag replica high quality The news is significant because Quartz was perhaps the last publisher standing Designer Replica Bags when it came to adopting programmatic technology to sell ads. BuzzFeed, which long shared Quartz’s philosophical beliefs on programmatic, gave in last August when it Fake Handbags announced Replica Bags Wholesale that it, too, would sell digital ads through automation. The notion that publishers can flourish without adopting a programmatic solution seems to be over. bag replica high quality

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cheap designer bags replica Robins says it opted to work with Concert because it joins four other large, established publishers. “We remain in a position where we aren’t in any available aaa replica designer handbags open marketplaces,” Robins says, adding that the company has also started programmatic advertising through closed, private marketplace deals. “We are doing both replica Purse private and very specific wholesale replica designer handbags deals that are able to KnockOff Handbags be traded using programmatic technology, but they have to be direct and use our custom units, purse replica handbags which we believe provide value.” cheap designer bags replica

high quality replica bags The company has an in house team of 35 employees dubbed Quartz Creative separate from its sales team that works with brands and advertisers in creating ads beyond standard display replica handbags online units for its website. Wholesale Replica Bags Robins believes the addition of Concert will benefit the creative team, and vice versa. high quality replica bags

replica wallets Vox, Recode, The Verge, cheap replica handbags CNBC and Quartz collectively reach 86 million unique readers each month and, of those, 14 high quality replica handbags million are regarded as replica bags C suite executives, or, C suite “minus one” employees, meaning they’re within earshot of decision makers, the companies say. replica wallets

replica designer bags wholesale Concert says the addition of Quartz as an inventory partner will allow it “to offer an elite business distribution vehicle called ‘Concert C Suite’ that reaches more next generation executives and today’s affluent decision makers.” replica designer bags wholesale

high end replica bags “One of the things we see is the C suite expanding,” Robins says. “You have the chief data officer, chief information officer there are a lot more people involved with decisions. C suite minus Replica Bags one are incredibly influential people and we believe it represents the premium nature of the audience within Concert.” high end replica bags.