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Digital Marketing vs.True Business Marketing

Where is the market going? Whilst most businesses are focused on digital marketing elements such as Facebook social media campaign, optimising their sites for Google & ensuring that they have e-commerce & online sales capabilities, we keep seeing that successful businesses still focus on their core business marketing activities over and above digital. Around 60%…

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Magento, Online Fashion Retailers & E-creation …

Magento & ChampagneAndLemonade.com Magento seems to be taking over most of our working life now it seems! We were contacted by Isi (a friend of mine from 10 years ago down the pub) regarding some issues with getting her Magento website online … so it was E-creation to the rescue. www.champagneandlemonade.com is a super-cool fashion…

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Integrating Magento & Sage 200 to achieve eBay’s X.Commerce objectives for an start-to-end e-commerce platform

Integrating Magento & Sage 200 to achieve eBay’s X.Commerce objectives for an start-to-end e-commerce platform In June 2011, eBay bought the remaining 51% stake in Magento as part of a strategy for its X.Commerce open source platform. eBay’s goal is to provide a complete end-to-end service to e-merchants, bringing together local inventory data, discounts, pricing…

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Smartphone App Development – how to avoid the average iPhone app loss of £16,000+

Smartphone App Development that makes sense … After the hype of 500,000 Apple apps, why does the average iOS app lose £16,000+? Since Apple introduced the App Store in 2008, everyone seems to be developing iPhone applications. 500,000 iPhone apps available in Apple’s app store at the end of July 2011 with 15,000,000,000 downloads, but…

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Book Review: Malcolm Gladwell’s Outliers

We are voracious book worms here at E-creation and always looking for something interesting to read (any suggestions?) Even though this book is over a year old, ┬áit is our ‘must read’ book for 2011:Malcolm┬áGladwell’s ‘Outliers’ Malcolm Gladwell scores a hit with another one of his books in our office, this time with the rather…

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How does a budget website design & development project breakdown?

How does a typical budget website design & development project breakdown? Many businesses taking there businesses online are confused by the offer of ┬ú500 e-commerce website design packages, which 95% of the time simply do not deliver on their promise to generate value to a business. A complete e-commerce website design & development process from…

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Complete professional brand, stationary & website design plus development for under £4,000

Complete professional brand, stationary & website design plus development for under £4,000 CLIENT: Berlingual PROJECT SCOPE: Brand, stationary & website design BUDGET: £1,500 for branding & stationary, £4,000 for website design / programming TECHNOLOGY Website built using HTML with multilingual elements in Flash International business appealE-creation was provided with a blank slate to come up…