Interim CTO for LEDLightGuru

Byjanerikpaul

Jan-Erik Paul has taken on interim Chief Technology Officer role at LED lighting company LED Light Guru to manage the design & development of a series of Magento websites across Europe.

My areas of responsibility are:

  • Brand management – putting in place the right design ethos & guidelines
  • Technology delivery – getting the websites up & running
  • Digital strategy – creating the right environment for the websites to generate business

WordPress brand website: www.ledlightguru.co.uk

Initially built using WordPress, this parallax style website was created to start the initial SEO campaign and provide the sales force with a tool for promoting the consultancy element of the LED lighting business.

The ultimate delivery of an e-commerce strategy based on the Magento platform has enable the delivery a sophisticated e-commerce website in a short time period. Due to the extensive product range, eMagicOne product management tool is used to manage product / stock levels outside of Magento itself.

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