IBP | branding, interactive training & marketing

What started as a simple multimedia CD-ROM project became a complete marketing exercise for Inclusive Behaviour Publications. E-creation created the brand, business cards, website and interactive e-learning CD-ROM aimed at teachers.

About the CD-ROM

The CD-ROM was developed using Adobe Director & external XML files which made it easy for the client to update learning content (text, images & chapters). For the multimedia element, we used a combination of 3D animation & some basic maths to create highly tactile interface in the form of a digital ‘bookshelf’ to encourage teachers to ‘play’.

With masses of learning content in the CD-ROM, the multimedia application keeps track of what information has been visited and provides the CD-ROM user with gentle guidance on what they should be learning next.