Leon – Conceptual work on Brand/Logo – XTM International
So by this Friday, we need to supply our client with concepts for brand/logo/stationery… I’m continuing to explore the essence of what XTM is about, and how to visualise it for the brand. I’m planning to submit around 4-5 solid and reasoned directions (normally, this might be 2-3, however, I think this brief is rich with many potential outcomes, and want to explore as much as possible).