SYPC | branding, website design & development
E-creation’s first project for Slough Borough Council was the design & development of an interactive website to be used by young people in Slough for social media.
To create branding, design & functionality that really engaged with young people, E-creation involved the young people of Slough using Facebook, Bebo and focus groups held at young peoples centres to create a website with all the best elements of social media including:
- Interactive calendar & booking facility
- Automated CV creation tool for visitors
- CMS system for web pages & calendar
- Delivery of multimedia content to iPods via podcasts
- Interactive content ‘chart’ with Qudos point system to reward contributors
The media publishing element of the website, was branded the UrbanMediaGallery, where it uses psycho-linguistics and social herding techniques to encourage user contribution, combined with a ‘bling’ design.