Clever graphic design improves business performance

Jan-Erik Paul has worked as a graphic designer, digital coder, marketing director & business consultancy to many of the UK’s leading businesses. His deep understanding & curiosity of design & technology is at the heart of E-creation’s unique ability to solve business problems through clever design. 

We do the hard work early in the process to ask the questions that need asking to to deliver on an exacting design philosophy where design should be functionally intelligent with clever design concepts that tickle a customer’s intellect for the strongest influence a customer relationship with a product or brand.

Many modern website & digital marketing products are powered by design templates running on technology platforms. To differentiate your business, E-creation digs deeper, creating unique technology-aware design concepts for delight in the customer experience.

Whether creating interactive websites, digital communications or presentations, we work on clever graphic design solutions rather than simple solutions, which may cost a little bit more but deliver immense value.

Design should be simple, elegant and pragmatic. Design plays an important role in shaping emotional relationships with a brand or service but equally, it must be a call to action, even when something as simple as a business card.

Every client’s design requirements are unique.

Even when using technology platform (like this WordPress website), we apply creative flair to appropriate & customise the design templates. We consider it guerrilla warfare on mediocre design in a world plagued by average designers.

Design built on deep understanding of technology.

At its most basic, good design has to answer core technology needs such as adapting to desktop, tablet & mobile devices in consistent ‘visual message’. But to truly engage & delight, design feeds into the technology to deliver an experience that goes beyond just the visual. The experience becomes an interactive experience (something E-creation has spent decades perfecting) that is memorable.

Clever graphic design is often noticeable by ‘less is more’, where the quality of a product or service is not overshadowed by the design wrapper that surrounds it.

Think about the big picture.

E-creation’s experience of creating clever graphic design covers e-mail marketing, multimedia, e-learning, presentations & websites. We approach every project with an open mind, gathering a detailed understanding of a brand & business’s core values to work out how to convert that into a design language that truly reflects those values.

Creative cross pollination is key to unique design functionality – so during the design process, ideas are continually refined by the design, marketing & development departments.