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Digital Marketing vs.True Business Marketing

Where is the market going? Whilst most businesses are focused on digital marketing elements such as Facebook social media campaign, optimising their sites for Google & ensuring that they have e-commerce & online sales capabilities, we keep seeing that successful businesses still focus on their core business marketing activities over and above digital. Around 60%…

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Using Facebook Like-gates for Social Media Marketing

I was asked yesterday if E-creation does SM marketing. It took me a second to realise we were talking about social media – so after the initial confusion disappeared from my face, I said, ‘of course’. Social media should not be filled with jargon – it’s actually very simple and easy to explain … but…

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Magento, Online Fashion Retailers & E-creation …

Magento & ChampagneAndLemonade.com Magento seems to be taking over most of our working life now it seems! We were contacted by Isi (a friend of mine from 10 years ago down the pub) regarding some issues with getting her Magento website online … so it was E-creation to the rescue. www.champagneandlemonade.com is a super-cool fashion…

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Magento E-commerce Website Development

What is Magento? Magento is an open source e-commerce platform written in PHP with a wealth of built-in functionality & extendability through plugins. Magento was purchased by eBay in 2011 to form the cornerstone of its e-commmerce offering. It is used by 100,000+ merchants ranging from micro businesses to large corporations like Nokia, Salomon, Ford,…

Beautiful Business Card Design in Bournemouth
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Beautiful Business Card Design in Bournemouth

Fast doesn’t need to look cheap. E-creation recently produced a business card design for a local Bournemouth business with a 4 hour design budget (£400). Okay, it’s not a fast or cheap as online business card design tools or websites BUT the results are in a different league. Using a spot varnish, the golden area…

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Integrating Magento & Sage 200 to achieve eBay’s X.Commerce objectives for an start-to-end e-commerce platform

Integrating Magento & Sage 200 to achieve eBay’s X.Commerce objectives for an start-to-end e-commerce platform In June 2011, eBay bought the remaining 51% stake in Magento as part of a strategy for its X.Commerce open source platform. eBay’s goal is to provide a complete end-to-end service to e-merchants, bringing together local inventory data, discounts, pricing…

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Smartphone App Development – how to avoid the average iPhone app loss of £16,000+

Smartphone App Development that makes sense … After the hype of 500,000 Apple apps, why does the average iOS app lose £16,000+? Since Apple introduced the App Store in 2008, everyone seems to be developing iPhone applications. 500,000 iPhone apps available in Apple’s app store at the end of July 2011 with 15,000,000,000 downloads, but…

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Book Review: Malcolm Gladwell’s Outliers

We are voracious book worms here at E-creation and always looking for something interesting to read (any suggestions?) Even though this book is over a year old, ┬áit is our ‘must read’ book for 2011:Malcolm┬áGladwell’s ‘Outliers’ Malcolm Gladwell scores a hit with another one of his books in our office, this time with the rather…