Jan-Erik – Font exploration – XTM International

Whilst many of the fonts will simple not work for XTM (interestingly enough, we have already shortened the brand name down to XTM in our minds from XTM International – something that could not be done with the previous name of XML Intl – am very glad we managed to persuade the client of the merits of a complete company name change). Anyhow, whilst many of the fonts don’t work, it did bring up some interesting ideas about ‘flow’ and ‘connections’. XTM is effectively ‘language translation management technology’ … so there are elements of engines, work flow, input / output & trust that we need to communicate visually. Am currently not sure how Leon plans to visualise this AND connect it to the letters XTM … maybe a separate ideogram will be required.