What is the Marketing Wheel?

E-creation created the ΓÇÿmarketing wheelΓÇÖ to provide businesses with an analysis tool that shows visually how treating IT, marketing and operations as a unified unit will allow a business to perform better overall.

In todayΓÇÖs highly brand conscious business environment, companies sell an overall experience, a ΓÇÿvalueΓÇÖ, and if an overall infrastructure does not support that ΓÇÿvalueΓÇÖ, then your business will be considered a liar or ΓÇÿsell-outΓÇÖ.

In our experience, businesses in early stages of growth or in ΓÇÿfire-fightingΓÇÖ mode, can operate and survive using a ΓÇÿfragmentedΓÇÖ marketing approach, but as that business begins to build momentum or moves back into ΓÇÿnormalΓÇÖ operating mode, underlying problems manifest themselves.

Spokes of the wheel:

1. SWOT analyse
2. Business strategy
3. IT strategy
4. SEO & link strategy
5. E-mail marketing
6. Website
7. CD-ROM
8. Presentations
9. Video
10. Brochure
11. Sales letters
12. PR